Reading is a large town in Berkshire, England, and a significant commercial center. To provide a precise answer, more context is needed about what ‘this’ refers to, but I can tell you that Reading is known for its historical architecture, the University of Reading, and its cultural events such as the Reading Festival. It also serves as a major business hub, with numerous companies having their headquarters or significant operations there. If ‘this’ pertains to a specific place or event, please provide more details to offer a more targeted response.

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