Considering a rebranding for Reading upon Thames?
What if we explored the idea of renaming ourselves to enhance our upscale image and better reflect our location?
Reading
Reading upon Thames….?

Supporting the People of Berkshire
Renaming or rebranding a place like Reading upon Thames can definitely have its advantages when it comes to enhancing its image and attracting new visitors or residents. A more upscale brand can help highlight the area’s unique features, such as its riverside location, rich history, and cultural offerings.
However, it’s essential to approach this carefully. The name carries history and identity for many people. It could be beneficial to involve the community in a conversation about this idea—gathering thoughts and opinions on potential names and the vision for the town’s future.
Additionally, with any rebranding, we should consider how to authentically showcase what we already offer, like local businesses, arts, and events. Investing in infrastructure and services that align with a more upmarket identity should go hand in hand with any name change. This way, we can ensure that we’re not just changing our name but truly evolving as a community. What are your thoughts on potential names or specific changes that could enhance our area’s appeal?