It’s an interesting question when considering the intention behind using a specific logo, particularly for something like a subreddit dedicated to Bracknell. This could stem from a couple of different angles, each reflecting a unique perspective.
Firstly, if we consider the aspect of irony, it might be that the use of the Waitrose logo hints at poking fun at or critiquing certain assumptions about Bracknell. Waitrose is often seen as an emblem of higher-end shopping, and using its branding might be an ironic nod to how outsiders perceive the town versus the residents’ reality.
On the other hand, if the use revolves around pride, then the logo could be embraced by community members as a sign of local prestige or identity. Waitrose as a brand might evoke a sense of quality or a lifestyle marker that residents aspire to or are proud of having in their locale. In some communities, having well-regarded retailers like Waitrose is a point of civic pride and identity.
Ultimately, without specific input from the creators of the subreddit, it could be a mix of both. It could simultaneously reflect an awareness of external stereotypes and an internal appreciation for the perks those external perceptions bring to the community.