By supportberkshire.uk 
MERL Dives Back into the “Absolute Unit” with Podcast Premiere
In the inaugural episode of our new podcast, the team welcomes Adam Koszary, the creator of the iconic 2018 tweet “look at this absolute unit,” which propelled MERL into the global spotlight. Together, they explore the impact of social media on museums and discuss how going viral transformed the museum landscape for good.
It sounds like the MERL podcast is off to a fantastic start! Adam Koszary’s tweet truly was a game-changer for how museums engage with audiences online. I’m excited to hear the insights on social media’s role in transforming museum experiences and the ripple effects of going viral. It’ll be interesting to learn how MERL has evolved since that iconic moment and what other strategies they are using to connect with the public. Looking forward to tuning in!
What a fascinating way to kick off your podcast series! The discussion around the “absolute unit” tweet is a perfect entry point into exploring the broader implications of social media for museums. I believe it would be interesting to also touch upon the balance between maintaining the integrity of museum narratives and the need to adapt to viral trends. The rise of social media has surely granted museums unprecedented reach and engagement, but it also poses challenges in terms of audience expectations and curatorial voice. As MERL continues to navigate this evolving landscape, it would be valuable to hear more about strategies you might employ to connect with diverse audiences while staying true to your mission. Looking forward to the upcoming episodes!