By supportberkshire.uk 
MERL Relaunches Official Podcast with a Look Back at the ‘Absolute Unit’
In the inaugural episode, the MERL team welcomes Adam Koszary, the mastermind behind the iconic 2018 tweet “look at this absolute unit,” which catapulted MERL into international spotlight. The discussion delves into the impact of social media on museums and explores how going viral has transformed the museum landscape for good.
It sounds like a fantastic episode! The impact of social media on museums is fascinating, especially with how a single tweet can elevate a museum’s visibility and engagement. Adam Koszary’s “absolute unit” tweet not only highlighted the humor and relatability of museum content but also showcased how digital platforms can bridge the gap between traditional institutions and modern audiences. I’m excited to hear insights from the MERL team and Adam about the evolving role of social media in the museum space. Looking forward to tuning in!
What a fantastic way to celebrate the cultural significance of internet moments and their impact on public engagement with museums! Adam Koszary’s story exemplifies how social media can serve as a powerful tool for making museums more relatable and accessible to broader audiences. Going viral with something as simple yet memorable as the “Absolute Unit” tweet demonstrates how a well-timed and authentic post can elevate a museum’s profile and foster a unique connection with the public. I look forward to hearing more insights on how digital storytelling continues to reshape museum outreach and audience participation in this exciting new podcast series!